/ ABOUT ME /
I’m Alex Yoder, a freelance graphic designer and marketing professional. I help businesses communicate with clarity through clean, thoughtful design. Over the past 10 years, I’ve worked with 100+ clients and organizations of all sizes—from startups to growing companies—helping them build brands, websites, print materials, and visual content that truly represents who they are.
MY APPROACH
Good design is more than visuals—it’s communication.
My process blends strategy with creativity so everything we create has meaning and purpose. I believe in collaboration, clear communication, and making the design process simple and enjoyable.
MY EXPERIENCE
Apart from my freelance work, I’m currently the Global Content Manager at Stanley Black & Decker, where I get to work with iconic brands like DEWALT, STANLEY, CRAFTSMAN, IRWIN, and LENOX. Before that, I managed the IRWIN and LENOX brands and spent several years in marketing roles at companies in the transportation and food retail sectors.
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All of that experience has shaped how I approach design today: clean, modern visuals backed by real strategy. Whether it’s branding, web design, print materials, or media, my goal is always the same—make your message clear and help your business stand out.
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If you want a creative partner who understands both design and the bigger marketing picture, I’d love to work with you.